This is just a draft, it came to my mind while I was in bed. Only rich people or kids are able to afford this game. They start from nothing and buy their way to richness by buying virtual expensive brands and building up their character. There is a top list of richest people. They need to use their real money to buy virtual expensive goods. The point could be flexing or similar. I doubt they just want to play a game, they probably want to display how wealthy they are. Everyone who wants to join needs to deposit certain amount of money. Anyone can follow them and watch their profile if rich allow them. It needs brainstorming. How to approach those rich kids, how to make it immersive, give them a reason to use it and so on. I'm web developer with 10+ experience in development and startup business. I can make almost anything. Failed a lot, learned a lot. Let's brainstorm, let's see if we fit, let's create killer landing page, let's create killer story and get pre-signups!